Accountants and accountancy firms are starting to become more proactive in promoting and marketing their services. Many are breaking out of the traditional mold and are now integrating new technologies into their operations.
One of the strategies accounting firms have started embracing is social media marketing. Social media offers many benefits for accountants. It helps you improve your online visibility, find new clients, establish thought leadership, and more.
ScalingYou drafts the basics of an effective social media strategy for accounting firms. If you’re just starting to include this technique into your overall marketing plan, these are the social media methods you can’t afford to miss.
1. Be active on Twitter
Although it’s not the most popular social media network, Twitter is still a valuable platform for businesses. Promoting your blog or website on Twitter isn’t the best use of this platform. This isn’t the right channel for hard-selling.
What you can do is share industry news, events, and other important announcements. Its algorithm ranks the active accounts higher than inactive ones, so be sure to tweet frequently. Include hashtags in your tweets to increase their reach.
You can also follow your clients on Twitter to stay updated with their goings-on. This is a way for you to deepen your relationship with your clients, encouraging them to trust you more.
Follow leaders, companies, and other people in the field to stay abreast of the happenings in your industry.
2. Blog regularly
Maintain a high-quality, relevant blog on your website. Cover both timely and evergreen topics. Make sure you have articles that meet consumers’ needs on different stages of the buyer’s journey – awareness, consideration, and decision.
Share these blogs on your social media channels, specifically Facebook and LinkedIn. This maintains your social media activity, making sure you appear regularly on the feeds of your target audience. Also, this technique is an effective method of driving more traffic to your website.
Make sure your blogs reach the right people by joining social media communities and closed groups relevant to your industry or business. The members of these groups are more likely to read the articles you share since they already have an interest in the industry.
3. Leverage video content
Among the many benefits of social media is that it lets you publish rich, engaging, creative content, such as videos. This is an advantage, especially at a time when video is the new king of content.
You can create a YouTube channel dedicated to explaining bookkeeping basics, tutorials for getting through tax season, and other accountancy topics.
Facebook now has a live streaming feature. This lets you host real-time conferences, tutorials, and other events. More people can watch your live event since they don’t need to pay or travel to attend it. Live videos also have a comments section where people can ask questions, share opinions, and give feedback, which increases your engagement.
4. Monitor your competitors
Keep an eye on your competitor’s social media channels. Watch what kind of posts they publish and share. How do they engage their followers? Do they follow any industry leader you don’t know? What topics are they discussing?
Knowing the answers to these questions gives you a chance to improve your social media strategy. You can take their good strategies, develop them even more, and tweak them according to your brand personality. This way, you stay competitive and relevant to your audience.
Launch a powerful social media campaign by having an expert do the work for you. Choose a marketing professional that’s well-versed in accountancy to make sure they understand your unique needs and challenges.
Trusted Digital Marketer of Accountants
ScalingYou provides a full range of marketing solutions for financial firms, from accountants to professionals in the financial services sector. We offer SEO, web development, content marketing, and social media marketing for accountants, helping your firm leverage the digital landscape to drive growth.
Contact us today for inquiries about our social media marketing services for accountants. Fill out our online form to schedule a free strategy session.