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Content marketing means delivering useful information to your audience, and since the target readers of a B2B and B2C firm are different as night and day, content marketing strategies differ greatly, as well. The content that B2C firms produce appeals to a large target market and banks on … [Read more...] about Big Clients, Long Cycles: Why Content Marketing Is Extremely Valuable to B2B Firms

Digital marketing has established itself as one of the most powerful advertising strategies. It radically transformed the way companies connect with clients. How will this indispensable approach boost your business in the financial services sector? What Does Going Digital Mean? Today’s target … [Read more...] about Going Digital: Why It’s the Best Move for Financial Services Today

There was a time when enterprises took pride in their ability to generate traffic, social media followers, leads, and conversions organically. They regarded those who had to advertise their products and services as beneath them—they saw these advertisements as the work of a body not established or … [Read more...] about PPC Is Systematic: Why You Need PPC Specialists for Online Ads

What fuels accounting firms and financial professionals through good times and bad? Their long-term clients. Those who choose to work with you year after year significantly help increase your revenue. Still, you need new leads that will turn into loyal clients that sustain the momentum of your … [Read more...] about Cost-Efficient and Wide-Reaching: Why Modern Lead Generation is Perfect for Financial Professionals

As with all tech products, people gravitate towards those that require less effort to navigate and offer greater user convenience.  It’s no surprise, therefore, that Google Voice Search grew from a novelty in 2011 to an everyday activity in 2019. Unlike with traditional queries, you don't … [Read more...] about Voice Search 2020: Is Your Company Ready for this Year’s Biggest SEO Trend?

Many accounting firms have been hesitant to use social media to market their business. They’d rather stick to the tried-and-tested traditional, word-of-mouth marketing methods. If they do have a digital marketing plan, they only take advantage of business networks, such as LinkedIn. A 2014 survey … [Read more...] about Go and Gather More Clients by Going Social

If there’s one thing that popular posts have in common, it’s personality. Whether it’s a viral tweet or Facebook article, people are likeliershare the post if it’s brimming with humor and sarcasm. One look at Inc.com’s Four Brands that Are Killing It on Twitter would tell you that users respond … [Read more...] about Will Social Media Work for “Serious” Businesses?

Marketing accounting solutions aren’t for the faint of heart. These services, after all, are not mainstream services like makeup and hairstyling that can be promoted to the average consumer as lifestyle essentials. With the exception of tax season, most people don’t even think about hiring an … [Read more...] about Digital Marketing Magnifies the Old-School Referral System