What fuels accounting firms and financial professionals through good times and bad? Their long-term clients. Those who choose to work with you year after year significantly help increase your revenue. Still, you need new leads that will turn into loyal clients that sustain the momentum of your … [Read more...] about Cost-Efficient and Wide-Reaching: Why Modern Lead Generation is Perfect for Financial Professionals
As with all tech products, people gravitate towards those that require less effort to navigate and offer greater user convenience. It’s no surprise, therefore, that Google Voice Search grew from a novelty in 2011 to an everyday activity in 2019. Unlike with traditional queries, you don't … [Read more...] about Voice Search 2020: Is Your Company Ready for this Year’s Biggest SEO Trend?
Many accounting firms have been hesitant to use social media to market their business. They’d rather stick to the tried-and-tested traditional, word-of-mouth marketing methods. If they do have a digital marketing plan, they only take advantage of business networks, such as LinkedIn. A 2014 survey … [Read more...] about Go and Gather More Clients by Going Social
If there’s one thing that popular posts have in common, it’s personality. Whether it’s a viral tweet or Facebook article, people are likeliershare the post if it’s brimming with humor and sarcasm. One look at Inc.com’s Four Brands that Are Killing It on Twitter would tell you that users respond … [Read more...] about Will Social Media Work for “Serious” Businesses?
Marketing accounting solutions aren’t for the faint of heart. These services, after all, are not mainstream services like makeup and hairstyling that can be promoted to the average consumer as lifestyle essentials. With the exception of tax season, most people don’t even think about hiring an … [Read more...] about Digital Marketing Magnifies the Old-School Referral System
Accounting Today’s 2020 Year Ahead report reached out to hundreds of accountants to ask about their plans for the coming year. Researchers behind the report also reached out to top firm leaders for insights and advice regarding the industry in 2020. Out of all the respondents, one thing … [Read more...] about Is Web Design the Bridge that Finally Connects Accountants and Creatives?
Accounting is a fiercely competitive industry where a single client can be worth vast amounts of money when all is said and done. Accounting firms that fail to market their services effectively will always lose out to more aggressive and proactive competitors. Business owners and individuals … [Read more...] about Five Reasons Why SEO is Crucial for Accountants
Even at the height of the digital age, many accounting firms still hold on to doubts about the value of social media. Some may even feel that being on social media is an unfitting dive into pop culture – a move that doesn’t align with their straightforward and results-driven brand image. Some firms … [Read more...] about Why Your Accounting Firm Should Be on Social Media Right Now