How would you define “brand identity”? For some, it would center on the visuals, like a logo and website. For others, it’s more about the personality that is projected by the brand, including marketing campaigns and messaging. Ultimately, brand identity encompasses all of that, and more. For … [Read more...] about 5 Top Accounting Firms and Their Brand Identity Lessons
Marketing accounting solutions aren’t for the faint of heart. These services, after all, are not mainstream services like makeup and hairstyling that can be promoted to the average consumer as lifestyle essentials. With the exception of tax season, most people don’t even think about hiring an … [Read more...] about Digital Marketing Magnifies the Old-School Referral System
If there’s one thing that popular posts have in common, it’s personality. Whether it’s a viral tweet or Facebook article, people are likeliershare the post if it’s brimming with humor and sarcasm. One look at Inc.com’s Four Brands that Are Killing It on Twitter would tell you that users respond … [Read more...] about Will Social Media Work for “Serious” Businesses?
Accounting Today’s 2021 Year Ahead report reached out to hundreds of accountants to ask about their plans for the coming year. Researchers behind the report also reached out to top firm leaders for insights and advice regarding the industry in 2021. Out of all the respondents, one thing remained … [Read more...] about Is Web Design the Bridge that Finally Connects Accountants and Creatives?
Even at the height of the digital age, many accounting firms still hold on to doubts about the value of social media. Some may even feel that being on social media is an unfitting dive into pop culture – a move that doesn’t align with their straightforward and results-driven brand image. Some firms … [Read more...] about Why Your Accounting Firm Should Be on Social Media Right Now
Accounting is a fiercely competitive industry where a single client can be worth vast amounts of money when all is said and done. Accounting firms that fail to market their services effectively will always lose out to more aggressive and proactive competitors. Business owners and individuals … [Read more...] about Five Reasons Why SEO is Crucial for Accountants
As with all tech products, people gravitate towards those that require less effort to navigate and offer greater user convenience. It’s no surprise, therefore, that Google Voice Search grew from a novelty in 2011 to an everyday activity in 2019. Unlike with traditional queries, you don't … [Read more...] about Voice Search 2020: Is Your Company Ready for this Year’s Biggest SEO Trend?
The accounting industry has evolved in so many ways, like going from manual to software-based data analysis and in-person to remote service delivery. One of the more recent transformations in this industry involves marketing. It’s quite a surprising development: accounting is not a “lifestyle” … [Read more...] about Why Do Accounting Firms Need Websites?